Marketing Budget Essay Example | Topics and Well Written Essays - 750 words

Marketing Budget - Essay ExampleThe above spread sheet is the explanation of the actual workings, response rate, CPM, Prospects generated, and alteration rates. The holiday resort is actually expected to have 842 conversions a calendar month from these promotions and an average sales per head of $80 will result in sales of $67360 per month. answer rates have been taken at the following percentages News paper ads at 2%, Magazine -1 % and Bill Boards - .5%, in the Print media.As the spa is using the pull strategy to market its services, hence it currently will not employ a telesales team to actively push sales oer the phone. Besides, the spa does not possess a large calling base. However, with an existing base of 250+ names and numbers it decides to send direct mail and a 5% conversion on this generates 12 prospects.Sales Force The spa operates only with a minimum of 2 salesmen who make 7 calls a day, 5 long time a week with 20 % prospects and a 35% conversion rate on the prospect. A senior member will accompany them to a merged house once a week and the sales men will take the lead from there to generate further business.Events and Sponsors This will generate an excess 50 % conversion rate considering the celebrities who would visit the spa as this lures people to be present in the spa during their visit to the spa.The CPM for Television is $6 per gee viewers and this would result in $60 for a 30 second commercial aired once. Airing this 4 times a day, 30 days a month costs $7200. The CPM on the internet for Face book and MySpace is $.5 for 1000 views a day ,$50 for 1,00,000 views 30 days a month is $1500. The conversions for all print and non print prospects have been kept a conservative 15%. The budget mentioned is both viable and comprehensive and even a 15% slip on the expected rate will leave the spa with a healthy Net Profit